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The business benefits of mobile apps

The one area where the benefits of mobile have yet to be truly maximised is in the business world. While attitudes are changing, many companies struggle to accept mobile working.

It’s an attitude which places organisations at risk of being left behind. Mobile working methods are helping to create a new generation of businesses – happier, smarter and more competitive than ever before.

So why aren’t more businesses making use of work-based apps?

This is what Webexpenses set out to explore. We wanted to look behind the marketing ‘buzz’; to talk to mobile users themselves about how apps fit into their working lives.

We set out to discover:

  • Who uses apps at work?
  • How they are using them?
  • The benefits they bring